Press Kit
Newest Thing in Beer
Launched in Q4 of 2016, Mad Hops is a line of Flavor Drops that instantly transform the flavor, aroma, color, and aftertaste of any macro beer.
Made from genuine beer ingredients like hop oils, bittering, and malts, a squirt of Mad Hops elevates the base flavor of a beer, then adds fruit and other natural flavorings.
Our primary market is light beer drinkers who are seeking more interesting flavor options.
The product also appeals to:
- Budget conscious drinkers who want a more depth and complexity in their brews.
- Craft beer lovers who sometimes attend events where there are no beers they like.
- People who don’t like beer but often go to parties where beer’s the only option,
Mad Hops Back Story
Founder Peter Hanley started growing hops in the Finger Lakes region of New York to support the exploding craft beer industry.
He noticed his daughters couldn’t afford to buy the craft beer they wanted, but were happily flavoring their water, coffee, vodka….
Voila! The idea for Mad Hops was born.
Peter started working up recipes on his kitchen stove, then partnered with some of the biggest names in the brewing industry to create our revolutionary new product.
Read about his journey on our blog.
How to flavor beer
One squirt of Mad Hops flavors a 12-oz beer, and each bottle flavors about 18 beers.
A light squirt adds a hint of flavor, a stronger squirt delivers big flavor. You can add flavor to taste and even mix them to create new flavor profiles like Cherry Porter!
Mad Hops turns drinking a few beers into a very social and interactive activity that you can share with friends.
It’s an instant party. Just add beer!
Read a testimonial from a customer who recently tried the product out with a group of his friends at Mr. Nick’s Corner Bar in Hibbing, Minnesota.
Like Variety?
The product launched with six flavors – Pale Ale, Irish Porter, Wild Blueberry, Cherry Wheat, Apple Amber, and Mexican Lime.
Our most popular? Pale Ale and Irish Porter.
All the varieties use the same ingredients craft brewers use, from the same suppliers. Hops, malts, bitters – the good stuff that macro brews leave out.
Mad Hops adds body to an everyday lager or pilsner, as well as a more complex flavor profile and a bigger, longer lasting head.
In 2018 we added NW IPA and Belgian Orange to our product line. We are launching two more flavors in 2022, a Lambic Sour and a Raspberry Sour.
Who’s buying mad hops?
Our primary market is light beer drinkers who want more flavor options without the high alcohol and high calorie count
We think of Mad Hops as a bridge to craft beer for the 75% of the beer market that is not currently drinking it. Our primary competitors are products like Bud Lite Lime Straw-Ber-Ita (which currently outsells any craft beer in America, by far).
We are not a replacement for craft beer. We love craft beer, have a lot of respect for the craft brew community, and know that our product is not “craft”.
grabbing attention
Mad Hops is working to grow brand awareness while meeting the challenge of “category awareness” – finding ways to let people know that yes, you can flavor your beer.
Mad Hops is news, and we are pursuing earned media opportunities with print publications, television and radio, bloggers and other online influencers.
Links to some of our media mentions can be found our news page.
mad hops on the road
Because it helps to get potential customers to “try before you buy”, we launched the product with an ambitious event marketing strategy.
Maine to Michigan to DC to Florida and more recently, Texas, California and Vegas!
Shows with local media tie-ins are a priority; that helps get the word out about our product and supports our retail partners in the area.
mad hops in Bars
Mad Hops expanded our product line to include products for bars and restaurants.
Hemp & Hops CBD Infusion Shots go into any drink to add 10 mg of full-spectrum, water-soluble CBD that delivers stress relief, relieves joint pain and aids sleeping.
Mad Hops on Tap enables bars to transform kegs of everyday light beer into a house branded light craft beer. For example, the world’s first 100 calorie Irish Porter!
Mad Hops Seltzer on Tap. We provide everything a bar needs to make custom craft seltzers that come out of the tap. Available as both NA and hard, bars can raise their game with innovative craft seltzer flavors like Strawberry-Jalapeno, Berry-Basel and Lime-Cilantro.
Contact us
Please direct media inquiries to:
Peter Hanley
(585) 201-2099
Mad Hops Inc.
Bottled in Fort Myers, FL
Warehouse in Naples, NY and Punta Gorda, FL
Send us your mailing address and we’ll send samples so can try Mad Hops for yourself.